Mayers cognitive theory of multimedia learning presents the idea that the brain does not interpret a multimedia presentation of words, pictures, and auditory. Multimedia learning an overview sciencedirect topics. Animation as an aid to multimedia learning richard e. We predict that, consistent with prior research, there will be an immediate learning benefit for undergraduate students. In multimedia learning richard mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Cognitive theory of multimedia learning mayer the principle known as the multimedia principle states that people learn more deeply from words and pictures than from words alone mayer, p. Mayer 1997, 2001 applied cognitive load theory to the generative theory of multimedia learning. However, simply adding words to pictures is not an effective way to achieve multimedia learning. The use of visual learning pictures, written text, animations, and videos and verbal learning spoken narration as discrete channels for delivering content is. Mayer university of california, santa barbara abstract people can learn more deeply from words and pictures than from words alone. For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. In one study, mayer, heiser, and lonn 2001 found that native speakers of english who saw an animation and listened to a concurrent corresponding narration in their l1 were able to retain more. Multimedia encyclopedias have become the latest addition to students reference tools, and the world wide web is. Nine ways to reduce cognitive load in multimedia learning richard e.
First, multimedia instruction messages can be designed in ways that are consistent with how people learn, and thus can serve as aids to human learning mayer, 1997, 1999a, 1999b, 2001. Many of these principles have been field tested in everyday learning. Imej article a learnercentered approach to multimedia. Kalyuga, 2011 or the cognitive theory of multimedia learning mayer, 2009, 2014 suggest that when learners use their limited processing resources on seductive details they are less likely to attend to the. Multimedia learning happens when we build mental representations from words and pictures.
Mayer and others published a cognitive theory of multimedia learning. Applying the multimedia principle to classroom slide. According to mayer 2001, multimedia is the multiple introduction of a material with picture or text. Purpose for the last dozen years, my colleagues and i at the university of california, santa barbara ucsb have been investigating the nature of multimedia learning with a goal of building a researchbased theory of how people learn from words and pictures. These effects are summarized below with relative practical. A generative model of multimedia learning mayer, 1997, p. We begin with a cognitive theory of multimedia learning mayer, 1997, as outlined in. Mayers theory has been well supported in an extensive series of experiments with various materials mayer, 1997.
How can we help students to understand scientific explanations of causeandeffect systems, such as how a pump works, how the human respiratory system works, or how lightning storms develop. Implications for design principles find, read and cite all the research you need on. Taking a new look at seductive details wiley online library. Some argue that multimedia and elearning tools should be used as a supplement to traditional classes and not as a replacement. The design of multimedia interactive courseware for. The cambridge handbook of multimedia learning constitutes the worlds.
This seemingly simple proposition which can be called the multimedia learning hypothesis is the main focus of the cambridge handbook of multimedia learning1. Paivios theory proposes two separate, though connected, memory systems in which people can encode information as language67. You look up the term bicycle tire pump in an encyclopedia and find a passage that describes how a bicycle tire pump works. A cognitive theory of multimedia learning based on three main assumptions. According to mayer, 1997 multimedia is computer utilization in creating. For example, figure 1 provides selected frames from a short animation depicting a causeandeffect explanation of how lightning forms along with corresponding onscreen text which provides the explanation in words. A cognitive theory of multimedia learning citeseerx. Mayer, roxana moreno department of psychology, university of california, santa barbara, ca 93106, usa received 15 october 1999. Figure 2 summarizes the cognitive theory of multimedia learning, which is intended as a framework for explaining how multimedia learning works mayer, 2001. Aids to computerbased multimedia learning richard e. An investigation of behaviorist and cognitive approaches.
While mayers work provides some insight learning in instructional multimedia, he also acknowledges that technology is. Studying the impact of using multimedia interactive. Multimedia encyclopedias have become the latest addition to students reference tools, and the world wide web is full of messages that combine words and pictures. Do multimedia instructional designs enhance comprehension. When presenting more material results in less understanding richard e. A corresponding example of a multimedia learning sce nario occurs in a textbookbased environment. Mayer university of california, santa barbara students viewed a computer animation depicting the process of lightning. Empirical multimedia results and applications mayer and his colleagues have conducted a decades worth of research investigating the nature and effects of multimedia presentations on human learning.
Mayer is professor of psychology at the university of california, santa barbara, where he has served since 1975. Multimedia is one of the learning media that utilizes a special device in the form of animation, image, text and audio khanif thoifatul maulidah et al. Characteristics of effective multimedia for teaching. The overarching theme of this paper is that effective use of a new instructional technology must be guided by a researchbased theory of how students learn. Multimedia learning 3 as comptons interactive encyclopedia, grolier multimedia encyclopedia, and microsoft encarta. Benefits of emotional design in multimedia instruction. Multimedia learning is a cognitive theory of learning which has been popularized by the work of richard e. Using interactive multimedia in the teaching process is a growing phenomenon. In short, the promise of multimedia learning is that. In multimedia learning, information is presented to learners in two or more formats, such as in words and in pictures mayer, 1997. The cognitive theory of multimedia learning incorporates several principles based on these three assumptions mayer, 1997. Implications for design principles, authorrichard e.
Multimedia learning is a form of computeraided instruction that uses two modalities concurrently mayer, 2002. Although how the teacher chooses to facilitate the technology is more important than the technology itself. The promise of multimedia learning is that, by combining pictures with words, we will be able to foster deeper learning in students. Supporting visual and verbal learning preferences in a. Mayer, julie heiser, and steve lonn university of california, santa barbara in 4 experiments, college students viewed an animation and listened to concurrent narration explaining the formation of lightning. Mayer 1997 has embedded the fundamental mechanisms of dual coding theory into the working memory processes and the element of prior knowledge into longterm memory, thus including constructivist learning theory. According to a generative theory of multimedia learning mayer, 1997, active learning occurs when a learner engages three cognitive processesselecting relevant words for verbal processing and selecting relevant images for visual processing, organizing words into a coherent verbal model and organizing images into a coherent visual model. Mayer is professor of psychology at the university of california, santa barbara, where he has served since. Maximizing constructivist learning from multimedia. Cognitive theory of multimedia learning mayer learning.
On overview of the cognitive theory of multimedia learning. It is currently growing rapidly throughout the world. Mayer and roxana moreno, booktitlechi 1998, year1998 richard e. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. One promising approach involves multimedia presentation of explanations in visual and verbal formats, such as presenting computergenerated animations synchronized with computergenerated. Mayer, john sweller, and roxana moreno established within the scientific literature a set of multimedia instructional design principles that promote effective learning. Although verbal learning offers a powerful tool, mayer explores ways of going beyond the purely verbal. Beginning with cognitive load theory as their motivating scientific premise, researchers such as richard e. Nine ways to reduce cognitive load in multimedia learning. In the multimedia definition of brook 1997, on the other hand, the use of platforms like movies, slides. Peoples learning outcomes were evaluated by means of multiple measures of understanding. The theory has largely been defined by mayer s cognitive theory of multimedia learning. Although mayer s cognitive theory of multimedia learning draws on many theories, mayer s multimedia theory is specifically based on paivios dual coding theory which basically assumes that humans have separate information processing channels for verbal and.
In this second edition, mayer includes double the number of experimental. Mathew swerdloff, in emotions, technology, and learning, 2016. A reasonable solution is to use instructional technology in ways that are grounded in researchbased theory. Thus, cognitive psychological theories on processing information such as mayers 1997 generative theory of multimedia learning are relevant. This foundation is important because it provides a starting point for decisions regarding how to design multimedia instruction. Splitattention, modality, and redundancy effects pelin yuksel arslan. Applying the multimedia principle to classroom slide presentations positively affects student learning. In experiment 1, they concurrently viewed onscreen text presented near the animation or far from the.
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